Website Promotion Marketing Works – Strategies That Work

Web site promotion marketing works for every online business. There are several ways in which a website can be marketed in order to bring in traffic. Generating traffic is a very complicated affair and there are quite a lot of ways in which it can be done. You will have to optimize your website since it will make the search engines take notice of your site so that it can direct the visitors to it. Given below are a few strategies that you can use in order to promote a website:

Keyword Optimization
One of the web site promotion marketing works that you can try is keyword optimization. Your website should be optimized for keywords that are relevant to your products and services. The keywords are the phrases and the words that the potential customers would use on search engines in order to find a particular product or service. Your website must use the right keywords in order to reach out to potential customers who have been looking for the products that you provide. Keyword research is a must for every business so that you can optimize your website in the right way.

Article Marketing
Web site promotion marketing works if you use article marketing. You can write and post articles containing information about the topic that your website relates to. For example, if your niche is cars then you can write articles related to cars like vintage cars, how to find the difference between vintage and fake cars and where to find these vintage cars. There are several article directories where you can post these articles along with a resource box where you can have a link to your website. Visitors would click on the link if they find the article interesting and helpful. You can also submit the same article to different directories to reach out to a wider audience.

Link Building and Site Submission
Exchanging links with websites that have high-ranking in your niche also works quite well. This will increase the traffic levels on your website. There are various different programs that you can use for building links automatically and send out emails to the webmasters of other websites. You can also submit your site to different web directories. This is one of the easiest and the best ways to get a lot of visitors to your site. All you will have to do is, go to Yahoo search engine and hit “submit website” and you will get a list of sites offering website submission for free or for a small fee. These were a few strategies for web site promotion marketing works that offer good results.

4 Reasons Why an Internet Marketing Plan Can Help Any Business

For those who wonder whether or not their business is a “fit” for Internet marketing or whether they think their marketing dollars would be better put to use elsewhere, I encourage them to take a serious look at aspects of Internet marketing. For active businesses that are not currently incorporating a significant portion of their efforts to generate new customers online with a comprehensive Internet marketing plan, they are missing out on something that could take their business to a whole new level.

For new businesses, an Internet Marketing plan can be just as helpful, if not more so. Let’s go into each of the following four major reasons in a little more detail:

  1. Access to target market
  2. Speed
  3. Low cost
  4. Measurable results

Access to Target Market

Many business owners think that their customers aren’t searching the Internet for their type of product or service. Well I’ve got good news for them…there are. Lots of them. And for all types of products and services imaginable.

Is anybody searching for the term ukulele (since I have a ukulele store, of course)?

Yep, 24,700 per day (Google only)!

How about cat sitting? Does that seem like something that nobody is looking for? Well, they are…

4,500 per day (Google only)!

Small businesses have access to their target market through the Internet. Either at a national level or local if that is more applicable. It is sure a lot easier to sell to people that are actively looking for your stuff than to try to convince somebody that they should want your stuff, don’t you think?

Speed

The Internet allows us to receive instant feedback from around the world on our ideas. That fact is still absolutely amazing to me. Post a comment on a blog site, post a topical video or article, or create a pay-per-click advertisement for a search engine and see how others view this in minutes! Now let’s think about how a product might be typically marketed:

  • Define audience and offer
  • Write copy
  • Purchase advertising space or produce direct mailing
  • Wait weeks for any meaningful results

…and what if the results aren’t good? Much time and money has likely been spent producing this marketing campaign, but many things could have been wrong with it. Wrong audience, wrong copy, wrong offer…

For small businesses, this failed attempt at a marketing campaign (that we likely had high hopes for) has left us maybe even a bit sour on marketing in general for our business.

On the other hand, with Internet marketing, we can accomplish the following in a single day:

  • Find the people that are searching for our exact product or service
  • Place an ad directed to those people only
  • Get feedback on the effectiveness of that ad

Different versions of the ad can be running at the same time and provide critical info about what works and what doesn’t.

Low Cost

The thought of low cost might surprise business owners that have put money into Internet marketing and seen that money disappear more quickly than if they were to feed it into a shredder. This has happened to a great many of us.

But, the cost of designing and hosting websites is lower than ever. Or at least it should be if you utilize the tools at our disposal today. The problem is how to get actual traffic to the site. Most business owners are familiar with the paid type of traffic, using a mechanism like Google Adwords. The squandering of marketing dollars with Google AdWords is a common occurrence. If not done properly it can be a very costly lesson. This is not to say that AdWords can not be an outstanding tool for businesses, but it needs to be done very carefully and many have failed in getting an actual profit from their efforts with Adwords.

But get this…there is an even more effective way to get those Google searchers to your site. A phenomenon has occurred in search.

I’ll provide some background first…People searching the Internet are far less frequently clicking on the paid sponsored advertising. Do you know that the top search result that is not paid for (otherwise known as organic) gets 35-40% of the clicks?!

This is compared to typically only 0.2-1% for the top paid result.

These organic results can send a huge number of people searching for your product or service to your site- for free! A properly planned and executed search engine optimization (SEO) plan can get small businesses that traffic at a very low overall cost (the cost equates to the effort required to execute SEO plan).

Measurable Results

How does a business really know the return on its marketing dollars? If a business often chalks its results up to “branding”, it likely means pitiful actual results.

Actual results meaning: active leads; customers; and revenue.

Although there are plenty of ways to blow your marketing dollars on the Internet with branding activities, small businesses will avoid these like the plague. Instead, they should focus on measureable activities. We can see each and every time somebody clicks on a link that brings them to our website, and then get the statistics on how many of those visitors took us up on our offer (whatever our most desired result for them is). The information available from Internet marketing is pure gold and these measured results show us where to focus our attention in future marketing campaigns and what needs to be changed and tested.

If a business incorporates a results-oriented Internet marketing plan into their next business plan, the results might just be amazing.

The Difference Between Home Based Business and Network Marketing Pyramid Schemes

There’s a huge difference between home based business and network marketing pyramid schemes. First we should find out something about it before getting involved with it. Many individuals start using so-called buzz words related to the Internet but have no clue what they mean or what they reference. The titles, network marketing and home based business are used so much, yet you rarely get an explanation of what they are about. We are going to clear up some misconceptions about these often used words or titles.First, we need to know what network marketing is NOT, in order to understand what it really is. Most important fact, it is NOT a pyramid scheme.Pyramids are schemes like the old chain letters. It is a system where money is invested based on the promise that other people will put up money and like magic, it will filter back down to them. They all believe they’ll get rich.Listen up, this is very important; a pyramid is strictly a money game and has no basis in the real commercial world. Repeat that until you know it very well. Let that be your daily mantra.Generally, in a pyramid scheme there’s no product in the picture; just money changing hands.What is Network Marketing?It is a legitimate business. If you are running a home based business, you are a network marketer using their strategies. First, it’s based on providing real, legitimate products that people need and want at a fair price. No more, no less. Remember, we are talking about a real business, not those businesses masquerading as such and giving the business a bad name.Make no mistake about it, some people do make a lot of money with it, but their financial benefit will always be the result of their own hard work, self-discipline, dedication and never say quit mindset. They do sell real products and services.It is important to know it is a home based business that offers many tax advantages related to owning your own business. It is based on the concept of helping people; a people-to-people business that can expand your circle of friends. You are really building your sphere of influence by building relationships.

How to Find Your Top Home Based Business

People that become successful with their home business literally become their own boss and they make money in their sleep. This is great but there is one problem. The problem is that many people do not know how to go about finding their top home based business and becoming successful with it.In order to find a top home based business you need to know what you like. For instance if you like cats you could create a website about cats, build your audience by providing updated content, and monetize that traffic with your mailing list or thorough resources like Google AdSense or Chikita. If you have a product to sell you could always promote that product with various online marketing techniques and get massive people to buy that product. Also, you do not need to have a product or service of your own, for the easiest way to start a top home based business is though affiliate marketing. Affiliate marketing is when you join a program that provides training, products, or services to people. Through this affiliate program you can get people to a pay for a product or service from that affiliate program and you will receive commissions.Another tip to finding your top home based business is by avoiding affiliate programs that you may feel uneasy about. That affiliate program may give all these promises on how they are the best and how you will make money instantly or get paid only by signing others up. If you encounter a website like this then chances are your gut feeling is right. It is best to do research on that website, search for reviews about it, and search for it on FTC’s website for this can save you time, money, and a fat pain in the neck.An advantage to searching for a top home based business is to find one that relates to something you have a passion for, either it’s through selling your own products from your website or promoting someone else you need to have a drive for what you are doing. Many people are just driven on making money and when they get no results within 6 months or so they give up. But if they had passion they would have found ways to promote their products or services as something of value to people rather just another advertised product or service.To find your top home based business you need to find a profitable niche. For instance you might like to design necklaces and you want to sell them on your website. Well you need to reach your target audience. You can attract your target audience through commonly searched keywords or funneling traffic through form sites related to necklaces.

Best Books For Home Based Business – Read What the Top Income Earners Are Reading!

Readers are leaders. The power of reading good books is staggering. One of the most common elements among great thinkers, people like Einstein, Winston Churchill, Thomas Edison, etc. is that they all had a massive library, and an even bigger love for reading. This theme continues today as leaders in all industries advocate setting aside at least 30 minutes a day to fuel your brain with great ideas. If we just passively expose ourselves to the media, you can be that we’ll be bombarded with all kinds of negativity. And guess what? Garbage in, garbage out. But if you take the time to inspire yourself with great books, and continue to learn on a daily basis, you’ll stay younger, happier, and be radically more successful than someone of equal “talent” who elects not to read. Here is a list of the best books for home based business, compiled by some of the top network marketers and online business from home entrepreneurs.Best Books for Home Based Business (In no particular order)

The Four Hour Work Week (Timothy Ferriss) -This is an essential guide to the world of entrepreneurship and lifestyle design. Learn everything from cutting edge time management strategies, to how to negotiate a remote work environment (if you currently work for someone else), to how to set up an automated cash flow system to free you from your pay check. A MUST read, top of the list for best books for home based business.
Permission Marketing (Seth Godin) – If you’re involved in internet marketing, network marketing, or if you’re considering starting an online business from home, this is an essential read. Seth breaks down the old paradigms around so called “interruption” marketing, and presents a new paradigm for how to create a long term win-win relationship between you and your prospects/customers/clients/business partners using “permission” marketing strategies and methods. Among the best books for home based business because of the strategic component. So powerful.
Multiple Streams of Income (Robert Allen) – Never rely completely on one single stream of income. Robert Allen has mastered these principles and presents them in a clear and inspiring way.
Think and Grow Rich (Napoleon Hill) – Considered by some to be the Bible of business and entrepreneurship, this is a must read for anyone, and clearly had to be on the list of best books for home based business. Learn the classic, timeless principles for success and creating anything that you want in your life.
The People Code (Dr. Taylor Hartman) – If you’re going to be working with people, developing a team or even just interacting with prospective customers, etc. you need to be able to understand what drives them, what interests them, and their primary learning strategy. Dr. Hartman has developed one of the most simple and powerful systems for understanding yourself and others that has ever been put together. Know yourself, understand other people, and you will win.
Power, Freedom and Grace (Deepak Chopra) – Had to include at least one book on the spiritual side of things. When you’re an entrepreneur, you are literally creating something from nothing. In order to do that, you have to understand who you really are, and get in touch with your ability to create anything that you desire. In this, one of his most recent books, Dr. Deepak Chopra lays out the elegant simplicity of who we are and how we can access this power, create our freedom, and live in a state of grace, bringing to us everything we could ever need. To be able to read and to choose not to is equally tragic as not being able to read at all. These are the best books for home based business, but even reading good quality fiction can help keep your brain sharp, and exercise your imagination, getting the creative juices flowing or just helping you relax at the end of your day. The top earners in the world recommend having some time to read in the morning, starting your day with powerful positive thoughts and ideas, and finishing your day with something that will help you relax, be grateful, and appreciate. Everyone is different, but these suggestions for the best books for home based business will definitely start anyone off on a great foot. Readers are leaders. Start today!

Choosing a Small Business Web Design Company

Choosing the right web design company can be a very tedious task. There are thousands of small business web design companies and some not even companies at all. Doing research is very important before choosing a web design company for your small business. Small businesses have unique challenges whether being a start up or a company operating already. Most companies have strict budgets and the last thing that business wants is to get taken for a ride and have to shell out more money than originally wanted. Good news for you business owners, I am about to give you some tips on choosing a small business web design company that is perfect for your company.

The first and maybe the most important thing is due diligence. Doing research on a company is critical before signing contracts or handing any money over. Do a quick Google search with the companies name as the keyword. If you are seeing positive results then that’s a good thing. If you are seeing rip off reports, or complaint boards coming up that is a big negative. As a small business web design company owner I would never give money to a company that has negative listings on Google. There can be some exceptions to the rule but highly unlikely.

The second important tip is to look at the work that small business web Design Company has completed. Compare the portfolio with multiple companies. You will be able to see the difference between good design and bad design. If you take a look at the portfolio and it’s not up to par then I would move on to the next company. The small business web design company portfolio speaks volumes for the creativity and cleanliness of the designs they can develop for your business.

Another great way to find the right small business web design company for you is calling and speaking to someone over the phone. If you are calling companies and never getting a response back from them or you are getting voice mails all the time that should raise a red flag. Submit an online quote request and see how fast they get back to you on business days. Our company responds within 24 hours to all quote requests submitted during the week, whether it is by email or phone. If the company is not responding quickly then that should give you a heads up on how they do business and I would stay clear of that company.

The last and final tip I can suggest to small business owners looking to have a small business web design company create their website is to use a design company that is located in the USA. Sure you can save a ton of money by farming your work to India, but think about it for a minute. In this day and age you get what you pay for. I have had tons of clients tell me that exact same thing and it’s really true! Most of the work that is done overseas is very low quality design and development coding. Would you rather pay a little extra to get your small business website done properly or would you want to pay a small business web design company twice to fix or start over on the errors that happened by outsourcing your project. Another thing about using outside the USA companies is there policies can be very vague and if they disappear with your money you are out everything you spent and have nothing to show for it. At least with the USA laws you can try to collect from that company by contacting your local law enforcement or attorney general. Language barrier is also another key problem to using companies overseas.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.